MIDI PRO 09
2023 Fall
Date
Product Design
Project Type
14 Weeks
Time
Individual
Contribution
A MIDI CONTROL DEVICE WITH INNOVATIVE INTERACTIONS.
Braun has deep experience in manufacturing audio products, and they also have great audio processing technology.
The digital music market is experiencing a transformative phase characterized by several significant trends. Firstly, the shift from physical music formats to digital streaming has become the dominant method of music consumption.
Why
Ideation
Form Exploration
Prototype Testing
Refinement
Final Design
Millennials, born roughly between 1981 and 1996, constitute a key demographic for electronic music. Growing up during the genre's heyday, they frequently attend electronic music concerts and festivals, with a heightened focus on the social and cultural aspects, including the communal experience of festivals and the fashion associated with electronic music.
User Type
Pain Points
Traditional keyboard operation can be limiting
Size
Weight
Single function
Some operations are not available on the keys
Goals
To make music arrangements anywhere
New ways of playing
modularization
Multifunctionality